writing news stories for the web

  1. Use keywords. A well-optimised title can make the world of difference to how high a news story ranks in search engines. ...
  2. Don't tell the whole story. ...
  3. Focus on the most exciting part of the story for your audience. ...
  4. Keep it short. ...
  5. Don't be too clever.


Source: https://www.business2community.com/content-marketing/five-tips-for-writing-great-online-news-headlines-0491960

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