best positioning statements examples

Single-minded and simple: The brand does not try to be all things to all people. There's a single functional benefit, emotional benefit, and reason to believe. Clear benefit ladder: Aveeno connects functional benefit and emotional benefit together in a relevant way.

Source: https://gurulocity.com/aveeno-brand-positioning-statement-examples-great/#:~:text=Great%20Brand%20Positioning%20Statement%20Examples%3A%20Aveeno&text=Single%2Dminded%20and%20simple%3A%20The,together%20in%20a%20relevant%20way.

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